Green claims are stronger when they are specific, evidence-based and linked to clear data. Pickler helps by calculating product-level impact results and providing supporting outputs such as passports, comparisons and reports.

However, Pickler data should not be treated as automatic approval for any claim. The accuracy of the claim depends on the product data, comparison context, wording, evidence and applicable rules in the market where the claim is used.

Instead of saying “more sustainable,” a team can use Pickler to explain that one product has a lower calculated carbon footprint than another under the same assumptions.

Pickler helps teams move from vague claims to more specific, product-level evidence and explainable impact data.