Impact Widget

Show footprint data directly on your product pages

Show selected product impact indicators on websites, portals or internal tools with a link to the full Pickler report.

TL;DR

The Pickler Impact Widget is a small embeddable iframe that shows selected product footprint data, such as carbon footprint, eco-costs or eco score, directly on your own website or platform. The data comes from the product passport and links back to the full Pickler impact report for more context and proof.

What you need to know about

Impact Widget

Problem

Product pages often make sustainability claims without showing the data behind them. That creates extra work for sales and sustainability teams, because customers still need proof, context and a link to the underlying product information. Static website text also becomes outdated when product data changes. Without a controlled impact widget, teams may copy footprint values manually into pages, portals or sales tools and lose the connection with the product passport.

Solution

Pickler calculates the product-level environmental impact, stores the result in the product passport and makes selected indicators available for display through an impact widget. This helps commercial teams show product impact data where customers already look, while giving sustainability teams a clearer link between the visible claim and the supporting product information. The widget supports communication, but the underlying data and assumptions still need to be maintained.

How it works

Customers get an embeddable way to show selected Pickler impact indicators on websites, product pages, webshops, customer portals or internal tools. The widget can show information such as carbon footprint, eco-costs or eco-score and link back to the underlying impact report or Product Passport. This helps turn product-level footprint data into visible, usable communication without presenting the number as an unsupported standalone claim.

What is the Pickler Impact Widget?

 

The Pickler Impact Widget lets you display product footprint data from a Pickler product passport directly on your own website, webshop, customer portal or internal platform. It is designed for teams that want to make sustainability data visible where customers, sales teams and buyers actually use product information.

 

The widget can show selected impact indicators such as carbon footprint, eco-costs or eco score. Each widget also points back to the full Pickler impact report, so the number is not just a loose claim on a product page. Customers can click through to see more context, lifecycle information and the underlying product passport.

 

How does it work?

 

From a Pickler product passport, users can open the sharing options, choose the embed widget and copy the generated HTML iframe. That iframe can be pasted into product pages, customer portals, internal dashboards or any website that supports HTML.

 

For spreadsheet-based workflows, the widget type can be configured in the iframe URL. For example, type=ecoScore shows the eco score widget, type=carbonFootprintPerItem shows the carbon footprint per item and type=ecoCostPerItem shows eco-costs per item.

 

Why use an impact widget?

 

The widget helps teams move from static sustainability communication to live, product-level proof. Instead of manually copying footprint values into website blocks, teams can show a Pickler-powered widget that stays connected to the product passport and links back to the full impact report.

 

This makes the widget useful for public product pages, webshop pages, customer portals, sales enablement pages, tender support and internal product tools. It gives commercial teams a simple way to show footprint data, while giving sustainability teams a clearer and more controlled way to support environmental claims.

What the widget can show

 

The impact widget can show carbon footprint, eco-costs or eco score. It can be embedded with a small iframe and used on product pages, webshops, customer portals or internal tools.

 

Each widget includes a clear Pickler reference and a link to the full impact report, helping users move from a simple impact number to a more complete product footprint explanation.

Common
product questions

Can Pickler show impact data on my website?

Yes. Pickler’s impact widget can display selected product passport data such as carbon footprint, eco-costs or eco-score on a website or platform.

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Can we make green claims if our data is not perfect?

Be careful. Claims should be specific, substantiated and clear about scope. If data is incomplete, avoid broad claims and explain the basis of the statement.

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How do we talk about lower-impact products without sounding like we are greenwashing?

Be specific, show the comparison basis and avoid broad words like “green” or “eco-friendly” without evidence. Claims should be measurable and explainable.

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What impact data does Pickler provide?

Pickler provides product-level impact data such as carbon footprint, eco-costs, eco-score, lifecycle breakdowns and supporting compliance or passport fields where relevant.

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What is the difference between reporting data and customer-proof data?

Reporting data is often aggregated for internal or regulatory use. Customer-proof data needs to be product-specific, explainable and easy to share in a commercial context.

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Can I export product impact data from Pickler?

Yes. Pickler supports impact data export so teams can reuse product-level results in reporting, customer communication and internal analysis.

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Can Pickler create product passports?

Yes. Pickler can create product passports that combine product impact results, lifecycle information and selected compliance-related product data in a shareable format.

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What compliance data can be shown in a Pickler product passport?

A Pickler product passport can show selected compliance-related product data alongside footprint results, depending on what data is available and configured.

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What do I say when a customer asks for the footprint of a product?

Give a product-specific answer instead of a generic sustainability statement. Use the product footprint, explain the scope and share the underlying proof where needed.

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