What are Pickler comparisons?

Pickler comparisons let you evaluate multiple products or product scenarios side by side. They are built for practical decisions: which product has the lower footprint, which lifecycle stage causes the difference and which alternative is easier to explain to a customer.

You can view a comparison by carbon footprint or eco-costs. Carbon footprint focuses on greenhouse gas emissions, while eco-costs provide a broader environmental indicator. You can also switch the unit of measure between per piece and per kg, or compare on levels such as product, pack, case or pallet when this is relevant for how products are sold, shipped or purchased.

How the benchmark works

Every comparison uses a benchmark product. This gives the other products a baseline, so the difference can be shown as both an absolute number and a percentage. That combination is important. A large percentage difference in a small lifecycle stage is not always the most important hotspot, while a smaller percentage difference in materials or transport can have a bigger effect on the total impact.

Find the real hotspots

Pickler breaks the result down into lifecycle stages such as materials, production, transport and end of life. When a difference stands out, teams can open the stage details to see the underlying product data, quantities, sources and assumptions. This helps teams move from a high-level score to a clear explanation of why one option performs differently from another.

Share comparisons with customers

Once a comparison is ready, it can be saved and shared with colleagues or customers. Sharing options include a direct URL, QR code and PDF. Teams can use this in sales conversations, reports, tenders, product pages or internal decision decks.