What is Pickler’s Product Passport?

Pickler’s Product Passport is a structured digital page for a product. It brings together the product identity, footprint results, material composition, circularity information, product journey, evidence and data ownership in one place. The goal is simple: make product-level environmental data easier to understand, share and use.

Instead of sending a customer a spreadsheet, a calculation export and several certificates separately, teams can use the Product Passport as a single reference point. It shows what the product is, how it is configured, what its environmental impact is and which information supports the claims shown on the page.

What is included in the Product Passport?

The passport starts with core product information such as product name, image, ID, category and description. For products with multiple levels, such as item, pack, case or pallet, Pickler can show how impact is allocated across those levels. Users can view results per piece or per kilogram, making it easier to compare products in a way that matches the customer question.

The overview section summarises the key sustainability information: environmental impact in eco-costs, carbon footprint in CO2-eq, eco-score, primary data share, material breakdown, circularity and end-of-life entries, and content or substance declarations. This gives non-experts a quick overview before they go into the deeper footprint data.

From footprint result to transparent explanation

The environmental impact section turns Pickler’s footprint calculation into usable customer-facing information. It shows carbon footprint, eco-costs, eco-score and data quality. Carbon footprint helps communicate climate impact. Eco-costs add a broader environmental perspective across themes such as climate, resource scarcity, human health and nature. The eco-score translates environmental impact into a simpler label that can support comparison and filtering.

The data quality block helps explain how complete and specific the calculation is. It shows the share of primary data, secondary data, default fields and data gaps. This is important because customers increasingly want to understand not only the result, but also how reliable and specific that result is.

Hotspot analysis for better decisions

The passport does not only show totals. The hotspot analysis breaks the footprint down by lifecycle stage, such as materials, processing, transport and end of life. It can also show impact by product configuration level, such as product, pack, case or pallet. This helps teams see which parts of the product drive most of the impact.

That breakdown is useful for both communication and decision-making. A sales team can explain why one product performs differently from another. A sustainability or product team can identify where improvements are most meaningful, for example by changing material composition, improving processing data or reviewing transport and end-of-life assumptions.

Product journey, circularity and evidence

The Product Passport also includes the journey behind the product. Processing locations, transport routes and end-of-life region are shown in a structured way, including a map view where available. This helps create a transparent link between the footprint result and the lifecycle data behind it.

Reuse and disposal instructions can be added to explain how the product should be returned, reused, separated, recycled or disposed of. Evidence and documents can be indicated for claims such as recycled content, biobased content, certified wood, recyclability, compostability, minimisation, declarations or lab tests. The passport also shows who the data holder is, so customers know which company owns and maintains the product data.

Built for sharing

Pickler’s Product Passport can be shared through an active link, QR code, PDF or website impact widget. A live link can show the latest version of the passport when public sharing is enabled. A QR code can connect a physical product or product page to the underlying footprint and evidence. A PDF can be used when customers need a file for internal reporting. Widgets can bring selected impact claims, such as CO2-eq, eco-costs or eco-score, into ecommerce or product pages.

How it supports DPP and PPWR readiness

Digital Product Passport and PPWR requirements are pushing companies toward more structured, accessible and evidence-backed product information. Pickler’s Product Passport is designed around this direction: unique product identification, data holder information, QR-code access, material composition, substances, environmental performance, circularity, supply-chain traceability, evidence and versioning.

Because EU DPP schemas and product-group requirements are still developing, no product passport should be treated as a one-off static compliance file. The value of Pickler is that product data is already organised in a structured, shareable format that can evolve as requirements become more specific. This helps companies move from scattered sustainability answers to a scalable product data workflow.