Customers often need more than a footprint number. They want to know what they can do with it. A reduction conversation starts by identifying which products or materials matter most.

From there, commercial and sustainability teams can compare alternatives, discuss price and performance, test changes and repeat the process across the portfolio.

• Create a baseline for the customer portfolio
• Focus on the highest-impact products first
• Compare practical alternatives
• Discuss impact, price and product requirements together

A customer wants to reduce the footprint of their purchased product range over the next year.

Pickler helps teams move from footprint reporting to product-level reduction conversations.